Sustainable. Fashionable. Ethical.
As the lungs of the planet, the ocean produces 70% of the earth's breathable oxygen. Reefs are a crucial part of the ocean ecosystem. Off the coasts of Florida, only 2% of our reefs remain. Current projections estimate that all coral reefs across the globe could be dead by 2050.
We're committed to fighting this problem and contributing to the solution.
When you buy a swimsuit, we immediately sponsor the planting of a baby coral through our reef partner. Scientists say Florida reefs have lost nearly 98% of coral.
With your suit, you will receive the GPS coordinates of the location where your baby coral lives, and a picture of it in its new home.
Eight million pieces of plastic pollution enter our oceans each day. (That’s 12 million tons a year, or a truckload per minute!) Our suits are made from recycled plastics, nylon, and waste pulled out of the ocean. We are committed to using only high-quality, UV and chlorine- tested fabrics that are made from recycled ocean plastic.
Our first collection is being hand sewn by employees receiving full medical benefits and food with a salary at least double the minimum wage.
We endeavor to add strategic ruffles rather than wasting fabric, and are dedicated to reducing environmental harm and waste in the fast fashion industry.
We're proud to have more couture items in the pipeline,
but want to ensure that our first collection truly
celebrates a sun and saltwater lifestyle.